April 18, 2021

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Reuters examines how Chinese giant DJI hit by U.S. tensions, staff defections


Reuters examined how dominant Chinese drone giant DJI Technology Co Ltd’s North American operations have been hit by internal ructions in recent weeks and months, with a raft of staff cuts and departures. The loss of key managers, some of who have joined rivals, has compounded problems caused by U.S. government restrictions on Chinese companies, and raised the once-remote prospect of DJI’s dominance being eroded.

Article Tags

Topics of Interest: Technology

Type: Reuters Best

Sectors: Technology

Regions: AsiaNorth America

Countries: China

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Major Global Story